Instituto Politécnico de Setúbal (IPS)
About IPS
At the Polytechnic University of Setúbal we explore new horizons of personal evolution. Through our courses and applied research we connect with the society of the present and the future, setting higher standards for quality teaching, bringing life to powerful innovative ideas, and building new paths that challenge the impossible. Our primary goal is to enhance each individual and collective talent, through practical higher education, adapted to the job market. How do we make that happen? We believe the best way to learn all the theory is by practicing it, establishing a close link between the academy and the business world. We also believe that the future is what we do today, that’s why we focus on a sustainable and inclusive development, in a commitment made with the upcoming generations. We are global, proudly belonging to the Setúbal region. Through talent training, knowledge sharing and applied research, we work towards regional development, resulting in a great economic impact that adds significant value to the whole region. Together, as an academic community, we aim to inspire people to move the world forward. Because, most of all, we believe that talent has no limits.
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To be a reference in higher education, driving scientific, technological, economic and sociocultural development
The Polytechnic Institute of Setúbal, as a higher education institution, is a centre for the creation, transmission and dissemination of science, technology and culture, directly intervening in the development of society and the valorisation of human resources. As an entity, it naturally has legitimate intentions and aspirations for the future, the expression of which can be an instrument of motivation and inspiration for its community.
To develop quality education, valuing people, transferring knowledge to society, the region, the country and the world, supported by applied research, innovation and partnerships.
The Polytechnic Institute of Setúbal aims to contribute to the sustainable development of society, in conjunction with social partners, through the development of training, research and development activities, knowledge and technology transfer, the provision of services to the community and the dissemination and promotion of science and culture.
To be a reference in higher education, driving scientific, technological, economic and sociocultural development
The Polytechnic Institute of Setúbal, as a higher education institution, is a centre for the creation, transmission and dissemination of science, technology and culture, directly intervening in the development of society and the valorisation of human resources. As an entity, it naturally has legitimate intentions and aspirations for the future, the expression of which can be an instrument of motivation and inspiration for its community.
To develop quality education, valuing people, transferring knowledge to society, the region, the country and the world, supported by applied research, innovation and partnerships.
The Polytechnic Institute of Setúbal aims to contribute to the sustainable development of society, in conjunction with social partners, through the development of training, research and development activities, knowledge and technology transfer, the provision of services to the community and the dissemination and promotion of science and culture.
Core Team @ Instituto Politécnico de Setúbal (IPS)
Duarte Xara Brasil
Associate Professor
Duarte Xara Brasil
Associate Professor
Duarte’s role as an Associate Professor of Marketing extends to both Bachelor’s and Master’s levels, with a specialization in marketing and sustainability. A PhD in Management (Marketing) and over 20 years of research experience have contributed to his work on brand management, brand equity, and sustainability, which has been published in academic and industry outlets. Leadership and collaboration in international research projects have been undertaken, along with global lecturing and comparisons of marketing practices across diverse markets. Leadership roles in Marketing Management programs have been held at Instituto Politécnico de Setúbal, where contributions to scientific and recruitment committees have emphasized academic excellence and global collaboration.
João Cordeiro
Associate Professor
João Cordeiro
Associate Professor
João Pedro Cordeiro, Associate Professor at IPS School of Business and Administration (ESCE/IPS). President of the Organizational Behaviour and Human Resource Management Department. Post Doctorate in Human Resource Management, and PhD in Sociology (Specialization in Sociology of Work, Organizations and Employment). Expert responsible for the European Quality Assurance in Vocational Education and Training EQAVET promoted by National Agency for Qualification and Vocational Education (ANQEP). Research member of RESILIENCE – Center for Regional Resilience and Sustainability, developing research in the areas of human resource management, strategic human resource management, organizational behaviour, sustainability, work practices, and industrial relations. Research experience in national and international projects, author of books, articles, books chapters, and member of scientific committees for several national and international events and indexed journals.